Like this:

At this stage if you followed the email marketing cycle guidelines, you should already have your objective, your list, your content. So it is now time to look at the design of your email.

• Go hold school with html.
• Don’t rely on using background image
• Provide a link to a web-based version of your email near the top of your message.
• Use alternate text for important images.
• Place the main click to action above the fold of the email.
• Test designs in different browsers.
• Send out test emails to test accounts from a number of different email services before you blast to your entire list.

I will explain each point in my next note. I will also add more guidelines related to email design in the next note.

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